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The Say It Phree Logo

The "Say It Phree" logo on a royal blue tee.

The logo for Say It Phree was one of the hardest projects to complete and went through more versions that I can count on all my fingers and toes. We eventually settled on the thumb as a nod to "Even Cowgirls Get the Blues".

Sissy's interpretation of the definition of "Thumb" in the dictionary pretty much defines the character with the philosophy of the "Greater Freedom of Movement", which for Say It Phree becomes a "Greater Movement of Phreedom".

As an extra bit of trivia, the "Ph" in free comes from a bumper sticker I spotted on the back of a truck during our road trip last summer that read, simply, "Phelps Phan". Which I think is an elegantly self-explanatory slogan and a characteristic that we strive for in our designs.

Posted by Dylon on February 3, 2010 3:31 PM | Permalink

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